ASOS Experiences the Facebook Effect
Facebook advertising generated 130 per cent uplift in purchase behaviour on the ASOS website in the four weeks following ad exposure. This is relative to those consumers who were not exposed and importantly demonstrated a similar affinity to ASOS as the test group (e.g. site visitation and purchase) in the four weeks prior to the advertising campaign.
For more information on how European retailers use Facebook to influence consumer behaviours, download a complimentary copy of the Power of Like Europe: How Social Marketing Works for Retail Brands whitepaper.