New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
Among the findings, two-thirds (67%) who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad.
The IAB Mobile Rising Stars are part of the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms. These formats are intended to work across all major mobile platforms and allow mobile ad buys at the same scale and scope as typical online display buys.
The papers findings are based on the results of an intensive research effort that included phone, online and in-person surveys of more than 120 advertisers, marketers, publishers, technology developers and marketing service providers (conducted between March and May 2013). The study leveraged Comscore's Brand Survey Lift Mobile product.
Access the IAB press release for more information on this study, here.