2022 State of Streaming
RESTON, VA, May 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the Comscore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and Disney/Maker Studios topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 152.8 million unique viewers. Facebook ranked #2 with 83.5 million viewers, followed by Yahoo Sites with 55.4 million, Maker Studios Inc. with 43.7 million and VEVO with 43.1 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachBrightRoll Platform ranked #1 in video ad reach, serving ads to 51.9 percent of the total U.S. population in April. Specific Media came in second with 37.8 percent reach, followed by LiveRail with 33.2 percent, Google Sites with 31.9 percent and AOL, Inc. with 30.1 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP‡Entity has assigned some portion of traffic to other syndicated entities.
Top 10 YouTube Partner Channels by Unique ViewersThe April 2015 YouTube partner data revealed that entertainment channel Disney/Maker Studios climbed back into the top position in the ranking with 43.2 million viewers. VEVO occupied the #2 spot with 42.6 million unique viewers, followed by QuizGroup with 27.8 million, Warner Music with 27.5 million and Machinima with 26.9 million.
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.