Reach, Frequency and Beyond. Insights from Comscore and YouTube.
LG Grows Its Smartphone Market Share to Nearly 10%
RESTON, VA, November 6, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share192.4 million people in the U.S. owned smartphones (77.4 percent mobile market penetration) during the three months ending in September. Apple ranked as the top OEM with 43.6 percent of U.S. smartphone subscribers. Samsung ranked second with 27.6 percent market share, followed by LG with 9.4 percent (up 1.1 percentage points from June), Motorola with 4.8 percent and HTC with 3.3 percent.
Top Smartphone OEMs3 Month Avg. Ending Sep. 2015 vs. 3 Month Avg. Ending Jun. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in September with 52.3 percent market share (up 0.7 percentage points from June), followed by Apple with 43.6 percent, Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.
Top Smartphone Platforms3 Month Avg. Ending Sep. 2015 vs. 3 Month Avg. Ending Jun. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by YouTube (61 percent), Facebook Messenger (60.9 percent) and Google Play (52.2 percent).
Top 15 Smartphone AppsSeptember 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
* “Apple Music,” as it appears in Comscore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.