Audience Recommendations for Every Vertical
Comscore was on stage at the Digiday Publishing Summit on March 26 from 9:25 am – 9:45 am MST with an expert panel for the discussion “Advertise Nationally, Optimize Locally – Monetization... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
Comscore Campaign Ratings Local
Top Trends to Keep an Eye on in 2024
Generative AI: writing, editing and designing in 2023
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate...
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
A global look at digital consumer benchmarks
2023 State of Streaming
Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
Targeting Gen Z in the UK market
Advertising to Gen Z
State of Digital UK 2023
10-minute video on TikTok from the Hilton group sees 86X more views than th...