Audience Recommendations for Every Vertical
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Health Vertical Segment Guide
Comscore and Thece Partner To Measure Advertising...
Comscore at Digiday Publishing Summit
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Global State of Mobile
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences...
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Home Sweet Digital Home
There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your the...
Comscore Reports February 2016 U.S. Smartphone Subscriber Market Share
Comscore Reports January 2016 U.S. Smartphone Subscriber Market Share
Comscore Reports December 2015 U.S. Smartphone Subscriber Market Share
Comscore Reports November 2015 U.S. Smartphone Subscriber Market Share