#RIPGRPs: Evolving the Metrics That Move Us Forward
WTF is Influence Anyway?
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in pro...
AI Versus the Meme
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
State of Retail
Meet the Global Team: Engineer, Deyan Yotsov in Budapest
WTF Is Influence?
Beyond the Headlines: Unpacking Common Narratives in Media and Advertising
How Do Content Creators Thrive in The 'New Normal': Insights from INTERACT
Key Insights from Comscore's State of Gaming Report
Key Insights from Comscore's State of Digital Services Report