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Local TV Will Take National Spending

Walsh says Comscore’s 100 million-person US panel is going to be merged with a tagged approach to measurement so that TV operators can count viewers, even if they are watching from out-of-market using...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...