More Insights

Comscore Releases January 2015 U.S. Desktop Search Engine Rankings

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Earlier today, Comscore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two com...

Measurement Proves the Effectiveness of Mobile Advertising

How Walmart & Target are winning mobile

Comscore Reports December 2014 U.S. Smartphone Subscriber Market Share

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for Decembe...

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Online Radio & Music Streaming

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Comscore Releases December 2014 U.S. Desktop Online Video Rankings

Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2014

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...