Press Releases

8 Feb 2021

Comscore and Hive Analyze Marketers’ Game Plans for Connecting with their Audiences in Super Bowl LV

For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions,...
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5 Feb 2021

Comscore Chief Revenue Officer Carol Hinnant to Speak at California Cable and Telecommunications Association Winter Board Meeting

Comscore today announced that Carol Hinnant, Chief Revenue Officer, Comscore, will be featured as a panelist at The California Cable and Telecommunications Association’s (CCTA) 2021 Winter...
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4 Feb 2021

Comscore Reports TV Viewing Engagement for Week Ending January 24, 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement...
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4 Feb 2021

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive Audiences

Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach...
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2 Feb 2021

Comscore Finds Online Food Delivery Surge Driving Growth in Digital Payment Usage

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States increased as consumers...
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1 Feb 2021

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will...
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28 Jan 2021

Comscore Releases TV Viewing Engagement Rankings for Week Ending January 17, 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the top broadcast and cable television programs for viewer engagement...
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27 Jan 2021

Comscore and Dailymotion Extend Longstanding Cooperation

Long-term deal leverages Comscore’s global digital audience measurement across five continents
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26 Jan 2021

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive advertising agency Strong Automotive...
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25 Jan 2021

Comscore to Launch New Cross-Platform Movie Measurement Solution

Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are...
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22 Jan 2021

Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic

As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data usage...
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20 Jan 2021

Comscore Reports TV Viewing Engagement for Week Ending January 10, 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement...
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15 Jan 2021

Comscore Announces Global Box Office Totals For 2020

New information from Comscore shows how a combination of a well-managed pandemic response coupled with strong local product has led to a strong theatrical recovery in many countries around the...
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12 Jan 2021

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership...
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11 Jan 2021

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner...
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7 Jan 2021

Comscore Announces Strategic Investment by Charter Communications, Qurate Retail and Cerberus

Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression measurement.
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18 Dec 2020

Comscore Sees Record Online Spending Across 'Big 3' Holiday Shopping Days

Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019
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10 Dec 2020

Comscore Finds Consumers’ Pre-Thanksgiving Interest in Online Retail Overshadowed Black Friday

Amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers...
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