Press Release

Google Sites Ranked by comScore as Top U.S. Video Property in March 2007

Driven by YouTube, Google Sites Account for 17 Percent of all Video Streams

RESTON, VA, June 4, 2007 – comScore, a leader in measuring the digital world, today released its comScore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming (“streamers”) and 1.2 billion video streams initiated. drove the lion’s share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.

Google Sites Tops U.S. Online Video Rankings

March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (6.0 percent) and Viacom Digital with 260 million (3.7 percent).

Top U.S. Online Streaming Video Properties
March 2007
Source: comScore Video Metrix
Property Video Streams Initiated (MM) Share (%) of Video Streams Initiated
Total Internet 7,014 100.0%
Google Sites 1,177 16.7%
Yahoo! Sites 434 6.2%
Fox Interactive Media 421 6.0%
Viacom Digital 260 3.7%
Time Warner Network 222 3.2%
Microsoft Sites 151 2.2%
Roo Group, Inc. 96 1.4%
Disney Online 90 1.3% 80 1.1%
ESPN 67 1.0%


In total, more than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo! Sites with 34.5 million.

Top U.S. Online Streaming Video Properties
March 2007
Source: comScore Video Metrix
Property Unique Video Streamers (000) Reach (%) Among Total U.S. Internet Users
Total Internet 126,635 71.4%
Google Sites 57,376 32.3%
Fox Interactive Media 47,446 26.7%
Yahoo! Sites 34,532 19.5%
Time Warner Network 28,945 16.3%
Viacom Digital 20,245 11.4%
Microsoft Sites 17,933 10.1%
Sony Online 11,956 6.7%
Disney Online 9,801 5.5%
ESPN 8,603 4.9% 7,033 4.0%


Other notable findings from March 2007 include:

  • Five out of every seven U.S. Internet users (71.4 percent) streamed video online.
  • Three out of every ten (30.1 percent) of U.S. Internet users streamed video on
  • The average online video viewer consumed 55 video streams, or nearly two per day, during the month.
  • Online viewers watched an average of 145 minutes of online video in March 2007.

For more information about comScore Video Metrix, please e-mail or call (650) 244-5408.

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit

Andrew Lipsman
comScore, Inc.
+1 312 775 6510


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