Instant Messaging Accounts for More Than 25 Percent of Total Time Spent Online in Turkey, Followed by Social Networking at 10 Percent
Facebook.com is Turkey’s Most Popular Social Networking Site with More than 13 Million Visitors in May 2009
LONDON, U.K., July 16, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report examining the usage habits of Internet users in Turkey, based on data from the Comscore World Metrix audience measurement service. The study showed that more than 18 million people in Turkey age 15 and older accessed the Internet from home and work locations in May 2009, giving Turkey the seventh largest online population in Europe.
Instant Messaging Accounts for More Than 25 Percent of Time Spent Online
Turkey’s 18.1 million Internet users spent a combined total of 544 million hours online in May, an average of 30 hours per person, which ranked higher than any other European country individually reported by Comscore. Instant messaging was the most popular online activity accounting for 25.9 percent of total time spent online during the month, followed by social networking (9.9 percent), online games (6.9 percent) and e-mail (4.6 percent).
Top 10 Online Activities in Turkey Ranked by % Share of Total Time Spent Online
Total Turkey, Age 15+ - Home & Work Locations*
Source: Comscore World Metrix
|Activity||% Share of Total Time Spent Online|
*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs. Comscore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 27,126,855.
“Turkey has one of the largest and most engaged Internet audiences in all of Europe,” said Mike Read, SVP and managing director, Comscore Europe. “With communications and entertainment activities accounting for much of the total time spent online, the highly engaged Internet audience in Turkey represents a significant opportunity for marketers. Comscore’s audience measurement capabilities in Turkey provide the digital marketing community with the vital intelligence and media accountability needed to facilitate the flow of ad dollars online
Facebook.com Most Popular Social Networking Site in Turkey
In May, 14.4 million Turkish Internet users visited a social networking site, representing a 79.6 percent reach of the total online population. Facebook.com ranked as the most visited social networking site in May with 13.1 million visitors, more than 10 million higherthan its nearest competitor. Turkish-owned social networking site, Mynet Eksenim, ranked second with 2.5 million visitors, followed by Netlog.com (2 million visitors) and MySpace Sites (1.1 million visitors).
A Selection of Leading Social Networking Sites Ranked by Total Turkish Unique Visitors (000)*
Total Turkey, Age 15+ - Home & Work Locations
Source: Comscore World Metrix
|Property||Total Unique Visitors (000)||% Reach|
|Total Turkish Internet Audience||18,142||100.0%|
|Social Networking Category||14,443||79.6%|
*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs. Comscore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 27 million.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo
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