Audience Recommendations for Every Vertical
Samsung is Only Major Smartphone Manufacturer to Grow Its Market Share Since January
RESTON, VA, June 4, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Comscore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2014. Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.5 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share167.9 million people in the U.S. owned smartphones (69.6 percent mobile market penetration) during the three months ending in April, up 5 percent since January. Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers. Samsung ranked second with 27.7 percent market share (up 1 percentage point from January), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.3 percent.
Top Smartphone OEMs3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Jan-14
Apr-14
Point Change
Total Smartphone Subscribers
100.0%
N/A
Apple
41.6
41.4
-0.2
Samsung
26.7
27.7
1.0
LG
6.9
6.5
-0.4
Motorola
6.4
6.3
-0.1
HTC
5.4
5.3
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in April with 52.5 percent market share (up 0.8 percentage points from January), followed by Apple with 41.4 percent, BlackBerry with 2.5 percent, Microsoft with 3.3 percent (up 0.1 percentage points) and Symbian with 0.2 percent.
Top Smartphone Platforms3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Android
51.7%
52.5%
0.8
41.6%
41.4%
BlackBerry
3.1%
2.5%
-0.6
Microsoft
3.2%
3.3%
0.1
Symbian
0.2%
0.0
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 74.1 percent of the app audience, followed by Google Play (50.9 percent), YouTube (49.7 percent) and Google Search (48.3 percent).
Top 15 Smartphone AppsApril 2014Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
% Reach
Smartphone App Audience
1
Facebook (Mobile App)
74.1%
2
Google Play (Mobile App)
50.9%
3
YouTube (Mobile App)
49.7%
4
Google Search (Mobile App)
48.3%
5
Pandora Radio (Mobile App)
44.9%
6
Gmail (Mobile App)
7
Google Maps (Mobile App)
41.5%
8
Yahoo Stocks (Mobile App)
30.0%
9
Instagram (Mobile App)
29.3%
10
Facebook Messenger (Mobile App)
26.7%
11
Yahoo Weather Widget (Mobile App)
26.6%
12
Apple Maps (Mobile App)
24.5%
13
iTunes Radio/iCloud (Mobile App)
21.5%
14
Twitter (Mobile App)
20.4%
15
The Weather Channel (Mobile App)
20.1%
About Mobile MetrixComscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com