Press Release

comScore Announces Canada Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for Canadian Broadcasters as well as YouTube and Its Partner Channels to Bolster Measurement of Distributed Content

Toronto, June 1st, 2017 comScore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.  This launch also includes the introduction of enhanced mobile video reporting for YouTube and its Partner channels, helping content producers that participate in the YouTube Partner program improve the monetization of their cross-platform audiences across distribution channels.

“With more than two-thirds of Canadians accessing content across multiple devices it is critical that measurement evolves to capture the entire user experience across all platforms,” said Brent Bernie, General Manager for comScore Canada. “We’ve worked in partnership with Canadian and global broadcasters and publishers to ensure the full extent of their video viewing is accounted for in Video Metrix Multi-Platform in order to help the market better understand how, when, where and who is watching across mobile and desktops.”

This evolution of comScore’s digital video measurement product Video Metrix®, which was launched in 2008 in Canada, now enables clients to:

  • Quantify total, incremental and unduplicated viewership across smartphone, tablet and desktop
  • Evaluate age and gender demographic across screens
  • Understand how engagement differs across platforms to more efficiently monetize and plan

“We here at PHD project the greatest rates of ad expenditure growth will be coming from Internet Mobile and Video and so we look forward to the new, comprehensive data from Video Metrix Multi-Platform to track consumers’ rapidly changing habits against those two platforms.”

-          Rob Young, SVP at PHD Canada

“Digital video is particularly attractive for advertisers given its impact, the ability to integrate it with television buys or to focus on niche audiences. The independent video viewing data delivered by comScore will help advertisers better understand how their audiences are tuning in across devices, particularly on mobile where continued growth has opened new opportunities for advertisers to smartly build incremental reach and frequency across platforms.”

-    Chris Williams, VP Digital at Association of Canadian Advertisers

Video Metrix Multi-Platform is currently available in the US, UK and Canada and will launch in additional markets as comScore continues to expand its cross-platform measurement capabilities globally.

Video Metrix Multi-Platform relies on the comScore Unified Digital Measurement (UDM) framework, a hybrid measurement approach that utilizes panels alongside direct measurement from video publishers via census tags. Video content publishers interested in participating in multi-platform digital video measurement can ensure comprehensive coverage of their viewing behavior by implementing census tags and deploying comScore’s mobile SDK. To learn more about tagging, please contact your comScore account representative. For more information on comScore Video Metrix Multi-Platform, please visit: or contact us.

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore’s expectations as to the financial and operational effects of comScore Video Metrix Multi-Platform and comScore's entire suite of audience products. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, comScore’s ability to project the financial impact of the partnership or comScore’s ability to achieve its expected financial and operational results.

For additional discussion of risk factors, please refer to comScore’s respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Hattie Young
comScore, Inc.
(847) 528-5835

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