Audience Recommendations for Every Vertical
In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Com... Read more
Comscore, Inc. today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution. Read more
Comscore today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV T... Read more
Comscore, Inc. (NASDAQ: SCOR) and TEGNA Inc. (NYSE: TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement. Read more
Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience me... Read more
Comscore will serve as the Wild’s exclusive television measurement provider. Read more
New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision Read more
As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest profes... Read more
Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023. Read more
Comscore, Inc. (Nasdaq: SCOR) today announced a historic partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurem... Read more
Comscore, Inc. and WBNX-TV today announced a new local market television measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post ad... Read more
Comscore, Inc. today announced an expanded partnership with MAGNA, the investment and intelligence company of IPG Mediabrands, in which the media buying organization will begin leveraging Co... Read more
Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 21... Read more
Comscore today announced the continuation of its successful media measurement partnership with JOY-CPW, Inc., the producer behind the award-winning series, “Game Time with Boomer Esiason”. Read more
Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media... Read more
AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as th... Read more
Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on adv... Read more
Comscore, Inc. today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced... Read more