With new and expanded measurement deals with Nexstar and other local television broadcasters in hand, “We feel like the levee is breaking in local,” says Comscore CEO Bryan Wiener.
Legacy Brands Need Direct-To-Consumers' 'Fresh Look' At Marketing
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
A 'Resurgent' Comscore Plans Currency, Planning...
Hulu Hopes Comscore Campaign Ratings Quantify...
The Future of CTV Advertising Panel
Disney Dukes It Out At Box Office And Boardroom
Optimizing Ad Performance with Free Viewability...
How Comscore, Dish & Sling Innovate in Addressable...
How Granular Data Improves Cross-Platform Targeting
E-commerce spending surpassed $100 billion in Q2
Introducing a New Media Metrix Data Exploration and Visualization...
Four out of five millennials use Snapchat
Video Blog: Top 3 Insights from the "State of OTT"
Hollywood's summer fizzle cools off studio stocks
Comscore Expanding Total Home Cross Screen Measurement
Local TV Will Take National Spending
Fireside Chat with Lyle Schwartz and Aaron Fetters
Why Marketers Need to Know About Advanced Currencies