- August 7, 2018

Hulu Hopes Comscore’s Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform audiences. Comscore launched Xmedia a few years ago to measure and de-duplicate viewers across screens. Campaign Ratings will launch in beta this September, with support from nearly all media companies and existing customers, including ABC, CBS, Fox, Viacom, Hulu and others.

Join Our Email List

Sign up today to have Comscore News, Insights and Events sent straight to your inbox!

Sign up Get Our Mobile App