Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement Next
Earlier this year, Comscore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform. It will soon be launched. Next up will be a product to measure how linear television interacts with digital, says Joan FitzGerald, SVP for Television & Cross Media Solutions at Comscore in an interview with Beet.TV.
Beet.TV's Andy Plesser spoke with her about the importance and challenges of measuring video across devices. She was a speaker at the Online Video Conference at NAB organized by Will Richmond of VideoNuze.