Audience Recommendations for Every Vertical
Michael Jackson Death and Iran Elections Propel Significant Gains at Top Online Media Properties
RESTON, VA, August 14, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released June 2009 data from the Comscore Video Metrix service, showing that more than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month. The surge in video viewing is primarily attributable to important news stories circulating in June, including Michael Jackson’s death and the Iranian elections, which generated sizeable gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft Sites (includes MSNBC) and Turner Network (includes CNN).
Top 10 Video Content Properties by Videos Viewed
In June, Google Sites once again ranked as the top U.S. video property with 7.6 billion videos viewed, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 774 million videos (4.0 percent of the online video market) followed by Microsoft Sites with 696 million (3.6 percent) and Blinkx with 623 million videos viewed (3.2 percent).
Top U.S. Online Video Content Properties* by Videos ViewedJune 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share (%) of Videos
Total Internet
19,497,470
100.0
Google Sites
7,634,579
39.2
Viacom Digital
773,554
4.0
Microsoft Sites
695,661
3.6
Blinkx
23,442
3.2
Fox Interactive Media
597,734
3.1
Turner Network
496,101
2.5
Hulu
372,686
1.9
Yahoo! Sites
370,731
CBS Interactive
195,102
1.0
AOL LLC
134,782
0.7
Top 10 Video Content Properties by Viewers
More than 157 million viewers watched an average of 124 videos during the month of June. Google surpassed its all time high with more than 112 million unique viewers during the month, followed by Microsoft Sites with 73 million viewers (9.5 videos per viewer) and Fox Interactive Media with 59 million viewers (10.1 videos per viewer).
Top U.S. Online Video Content Properties* by Unique ViewersJune 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
157,137
124.1
112,563
67.8
72,913
9.5
59,467
10.1
52,119
50,287
7.4
41,659
4.7
40,148
19.3
36,859
24,125
5.6
FACEBOOK.COM
16,959
Top Video Ad Networks
In June, Tremor Media ranked as the top video ad network with a potential reach of 74.4 million viewers, or 47.4 percent of the total viewing audience. Yume Video Network ranked second with a potential reach of 66.5 million viewers (42.3 percent penetration) followed by Broadband Enterprises Video Network with 64.1 million viewers (40.8 percent).
Top U.S. Online Video Ad Networks by Unique ViewersJune 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
100.0%
Tremor Media - Potential Reach
74,427
47.4%
YuMe Video Network - Potential Reach
66,527
42.3%
Broadband Enterprises Video Network - Potential Reach
64,072
40.8%
BrightRoll Video Network - Potential Reach
56,723
36.1%
Platform-A Video Network - Potential Reach
55,103
35.1%
Break Media Video Ad Network - Potential Reach
33,017
21.0%
Nabbr Network - Potential Reach
19,523
12.4%
Other notable findings from June 2009 include:
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com