Activate powerful audience and contextual segments to drive stronger programmatic performance

Optimize ad campaigns by turning granular data into actionable targets

Achieving programmatic advertising success requires high-quality, scalable segments that are backed by rigorous data science.

Tap into Comscore’s expansive cross-platform data assets and unmatched expertise in unifying billions of datapoints to drive greater marketing impact and overall campaign effectiveness

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Reach key audiences across desktop, mobile and connected TV with a powerful suite of advanced segments

Demographics

Demographics

Age, Gender, Ethnicity and Valid Human Segment.

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Personas

Sports Fans, Seasonal Audiences, Political Audiences and more.

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TV Viewing

TV Viewing Segments

Networks, Genres, Dayparts, Live Events, Series and Ad Exposures.

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Gaming

OTT & Gaming segments

Select OTT Providers, OTT Consumers, SVOD Consumers and Gamers. 

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Protect brands and drive contextual relevance by combining filters, categories and keywords

Brand Safety

Brand Safety

Pre-built Protection Filters and Custom Keyword Avoidance.

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Contextual Targeting

Contextual Categories

IAB 2.0 Categories, such as “Food & Drink: BBQ’s” and “Home & Garden: Landscaping.”

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Quality Filters

Quality Filters

Media Metrix Rankings, and Viewability and Invalid Traffic (IVT) Scores.

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Page Visitors

Page Visitor Indices

Age, Gender, Ethnicity, Race, Household Income, Household Size, Presence of Children

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Reaching Advanced Audiences for improved campaign performance with KYC agency

Kill Your Competition® (KYC), a local agency, showed an advertiser the advantages and benefits of using Comscore data to better target advanced audiences – and won the advertiser business as a result....

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Activate Comscore segments in your DMP or DSP of choice