Tap into Comscore’s expansive cross-platform data assets and unmatched expertise in unifying billions of datapoints to drive greater marketing impact and overall campaign effectiveness
Reach key audiences across desktop, mobile and connected TV with a powerful suite of advanced segments
Age, Gender, Ethnicity and Valid Human Segment.
Sports Fans, Seasonal Audiences, Political Audiences and more.
TV Viewing Segments
Networks, Genres, Dayparts, Live Events, Series and Ad Exposures.
OTT & Gaming segments
Select OTT Providers, OTT Consumers, SVOD Consumers and Gamers.
Protect brands and drive contextual relevance by combining filters, categories and keywords
Pre-built Protection Filters and Custom Keyword Avoidance.
IAB 2.0 Categories, such as “Food & Drink: BBQ’s” and “Home & Garden: Landscaping.”
Media Metrix Rankings, and Viewability and Invalid Traffic (IVT) Scores.
Page Visitor Indices
Age, Gender, Ethnicity, Race, Household Income, Household Size, Presence of Children
Driving lead generation across platforms with Oracle Data Cloud
An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.