Plan Metrix® Multi-Platform

Connect consumers' interests, attitudes, and behaviors with their total digital media consumption

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Demographic characteristics alone do not adequately predict consumers’ brand- or category- specific purchase behaviors. Media planners and advertisers require a thorough understanding of the interests, lifestyles and buying habits—both online and offline—of their target audiences. In parallel, publishers seeking to increase ad revenue require detailed intelligence that demonstrates the value of their properties relative to the competition.

Plan Metrix Multi-Platform is a robust audience intelligence solution that combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors, for a unified digital view.

Plan Metrix Multi-Platform - Audience Intelligence

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