Optimize Media Planning and Buying

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Minimizing spend while maximizing reach is a key objective for advertisers when planning campaigns. 

To define the right strategy and select the sites and channels to support it, media planners and buyers rely on reach and frequency metrics from comScore’s Reach / Frequency product suite.

Plan the most effective online advertising campaigns using the same metrics as traditional media planning. Whether users need to target audiences through demographics, lifestyle, behavioral or third-party segments, comScore’s Reach/Frequency suite lays out campaign options and allows you to analyze online advertising plans site-by-site and across media platforms.

Get broad coverage from thousands of web entities, from large sites with sizable reach to niche sites with increased frequency.

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