e-Commerce Measurement

Understand Competitive Performance and Online Marketing Strategies

To serve your customers and reach prospective ones, you need to understand their online spending habits.  What they do before making a purchase. Where they go after visiting your site if they don’t buy anything.  How your conversion rates compare to the competition.  comScore e-Commerce Measurement provides these insights with the most accurate, comprehensive view of consumer online shopping behavior.

Timely information is the most valuable.  Get e-commerce sales reports weeks ahead of U.S. Department of Commerce estimates so you can adjust your marketing strategy.

Determine the impact of online marketing—including display, search and your website as a media channel —on online and offline sales.  Monitor competitive performance and marketing activity to identify key traffic and purchase drivers.  Capture actual purchase behavior from shopper checkout pages for granular insights into shopping habits.

To learn more about how comScore can help you compete and succeed in the digital world, contact us today.

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