Comscore Branded Content™ analyses the effect of brand integrations across platforms and content types to help quantify the results of branded content, sponsorship and promotional campaigns.
Comscore also provides a holistic view of the impact of branded content on the defined audience by calculating lift in consumers’ brand favorability, purchase consideration, and brand recall.
Go beyond brand exposure to a general audience get more precise data for advanced audiences on the value and impact of brand integration tactics across all platforms.
Best Practices Insights
Identify strengths, weaknesses, and recommendations with a Best Practices report, which is customized to your unique needs.
Reliability & Experience
Get the most complete, scientifically-driven impact metrics available, backed by more than a decade of Comscore’s proprietary research in brand integration measurement.
- Demonstrate the value of brand integrations across all platforms— including TV, movies, digital, VOD and social—to prove a unique, incremental or comparable investment to traditional advertising tactics.
- Make strategic placement and pricing decisions using reliable and in-depth branded content analyses.
- Identify effective programming opportunities and maximize ROI with observations and recommendations from a customized Best Practices report.
- Discover how brand integrations impact consumers with information on brand recall, consideration, and favorability.
- Maximize ROI by identifying the most effective ways to structure, blend and balance integrations with a customized Best Practices report.
- Make strategic cross-platform brand integration decisions using reliable and in-depth branded content analyses.