Uncover the value of brand integrations across all platforms
Comscore Branded Content™ analyses the effect of brand integrations across platforms and content types to help quantify the results of branded content, sponsorship and promotional campaigns.
Comscore also provides a holistic view of the impact of branded content on the defined audience by calculating lift in consumers’ brand favorability, purchase consideration, and brand recall.
360-Degree View
Go beyond brand exposure to a general audience get more precise data for advanced audiences on the value and impact of brand integration tactics across all platforms.
Best Practices Insights
Identify strengths, weaknesses, and recommendations with a Best Practices report, which is customized to your unique needs.
Reliability & Experience
Get the most complete, scientifically-driven impact metrics available, backed by more than a decade of Comscore’s proprietary research in brand integration measurement.
Key Benefits
- Demonstrate the value of brand integrations across all platforms— including TV, movies, digital, VOD and social—to prove a unique, incremental or comparable investment to traditional advertising tactics.
- Make strategic placement and pricing decisions using reliable and in-depth branded content analyses.
- Identify effective programming opportunities and maximize ROI with observations and recommendations from a customized Best Practices report.
- Discover how brand integrations impact consumers with information on brand recall, consideration, and favorability.
- Maximize ROI by identifying the most effective ways to structure, blend and balance integrations with a customized Best Practices report.
- Make strategic cross-platform brand integration decisions using reliable and in-depth branded content analyses.
Meet the Experts
Stephene Kelley
Vice President, Branded ContentA seven-year veteran of Rentrak and Comscore, Stephene helps brands and advertisers understand how to best optimize their content, branded entertainment assets and social media.
Catherine Guisao
Director, Branded ContentIn her role as Director of Branded Content, Catherine helps advertisers and brands realize the value of branded content and integrate cross-platform brand integrations to drive ROI.