Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
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Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses.
Driving marketing accountability
Understanding the impact of marketing investment can make or break a brand’s ability to compete and grow. We combine deep data assets with sophisticated data science to help brands invest more in what works—and evolve what doesn’t.
Fueling the business of movies
Measuring movie viewership from more than 95% of the global box office, Comscore combines trusted currency measurement with modern analytics to inform key decisions at every stage of a film’s lifecycle.
Introducing Comscore’s Predictive Audiences
Announcing the expansion of Predictive Audiences across Europe. Following the launch of Predictive Audiences...
10 Mar 2021,
Webinar