Measure what matters to make cross-platform audiences and advertising more valuable.

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.

Plan

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth.

Transact

Build your business around the transformative currency for media measurement in a cross-platform world.

Evaluate

Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.

Making measurement make sense

Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses.

Making measurement make sense

Driving marketing accountability

Understanding the impact of marketing investment can make or break a brand’s ability to compete and grow. We combine deep data assets with sophisticated data science to help brands invest more in what works—and evolve what doesn’t.

Driving marketing accountability

Fueling the business of movies

Measuring movie viewership from more than 95% of the global box office, Comscore combines trusted currency measurement with modern analytics to inform key decisions at every stage of a film’s lifecycle.

Fueling the business of movies

Insights

Arm yourself with the knowledge needed to grow your business.

Presentation

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

A New Paradigm for Television and Cross-Platform Personification

Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?

Taking a look at Comscore Predictive Audiences Targeting Performance

Discussing Some Universal Truths About The Movie Industry with Jim Orr

Presentation

Advertising on Misinformation

Infographic

A Look at the Box Office Success of The Rock

Televisionation Comscore Update

Disney+ launched at the perfect time

Infographic

Getting Ready for the 2021 Fall TV Season

What Josiah Saw

Infographic

Religious Networks Attract Viewers Across High-Value Advanced Audiences

Press Releases

Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

20 Sep 2021

Comscore Advances New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

15 Sep 2021

Comscore Receives Prestigious ISO Certifications for Information Security and Privacy Information Management Systems

14 Sep 2021

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Rankings

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Attend

AUDIENCExSCIENCE 2021

Don't miss AUDIENCExSCIENCE 2021, Advertising Research Foundation’s biggest annual event taking place...

20 Sep 2021, Virtual Conference

Brand Innovators Fall 2021 Media Buying Summit

The Brand Innovators Fall 2021 Media Buying Summit brings together decision makers from across advertising,...

20 Sep 2021, Virtual Conference

Variety Entertainment & Technology Summit

Don't miss the Variety Entertainment & Technology Summit, taking place virtually September 22-23...

22 Sep 2021, Virtual Conference

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