PreAct

Monitor the Health of a Film’s Marketing Campaign a Year in Advance

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comScore is the global standard for box office reporting – precisely measuring movie viewership from more than 95% of the worldwide box office.

comScore PreAct™ is a long-lead measurement tool that helps clients gauge the performance of a theatrical marketing campaign.

Users can get exclusive insight into audience interest and the impact of pre-release marketing campaigns. PreAct quantifies these insights allowing users the opportunity to course correct during the critical marketing stage of a film. A movie industry-first, PreAct combines comScore’s box office measurement with data analytics developed by Reactor Research and Crimson Hexagon’s industry-leading social media analysis capabilities.

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Will they go?

Measure the overall health of your marketing campaign.
Monitor audience conversation and sentiment a year before its theatrical release.

Make more informed and effective pre-release marketing decisions.
Use early audience insights to make campaign adjustments as necessary.

Go beyond sheer numbers.
Get better insights with conversion classified into unique categories.

Ready to learn more?

Contact us today to learn how comScore can help you.

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