Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Use Comscore’s best-in-class age, gender, generational and multi-cultural audiences to optimize campaign performance and in-target delivery.
Find consumers based on their media consumption habits. Comscore offers TV viewership audiences spanning network, genre, daypart, and ad exposure as well as CTV and gaming behavioral audiences, and personas.
The standard for cookie-free audience targeting at scale. Comscore Predictive Audiences enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.
Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).
In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.
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In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.