Cookie-free Targeting Solution

On-Demand Webinar

Comscore Predictive Audiences Partnership Series

Join Comscore - together with our partners - for a partner series sessions to learn how this new solution sets the standard for cookie-free audience targeting at scale.

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Comscore Predictive Audiences is the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, TransUnion, Spiketrap, and Retargetly for use across digital, mobile, and connected TV (CTV) campaigns.

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Unique Panel Assets

Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.

Intelligent Categorization

Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.

Scale & Depth

The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.

Available Segments

Comscore

TV Viewership

TV Network
TV/Movie Genres
TV Dayparts / Frequency

CTV/Gaming

Streaming Behaviors
Watchers by Streaming Service
Gaming Habits

Personas

Sports Fans
Olympic Enthusiasts
Political
Cord Cutters, Young Moms, Life Stage

...and more

Partners

IHS Markit

Polk Automotive In-Market and Owner Segments

PlaceIQ

Location-based Segments

Eyeota

B2B and Life Stage Segments

TransUnion

Non-FCRA Financial Segments

Spiketrap

Gaming Segments

Retargetly

Latin America behavioral Segments

How it works

Seed Set
Consumer behaviors from industry-leading providers

Panels
Comscore’s best-in-class digital, mobile, TV & wifi panels

Context Crawler
Superior contextual crawler and intelligent categorization technology

Cookie-Free
Patent-pending Predictive Audiences

Get Started

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP.

Comscore On-the-Shelf PMPs

Search for your target audiences below, select the deals, your DSP and click the “Activate Now” button. The Comscore team will make the PMPs available on your DSP of choice including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk, TTD, Yahoo and DV360. If you do not see your DSP or the segments you need, please contact us.

Client Success

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance

"Comscore’s predictive methodology is a proven performance driver for our clients and is one of our top tactics. It has superseded cookie-based third-party audience and contextual targeting by achieving greater ROI for our client’s programmatic campaigns."
Kao Choua Vue
Programmatic Media Manager
H&L Partners

"Polk Automotive Solutions is proud to be a part of the Comscore Predictive Audiences portfolio. This is another great example of how Polk Audiences deliver real results, by leveraging ownership, loyalty, and purchase behavior combined with Comscore’s Predictive Audiences. With Polk segments integrated into Comscore’s industry leading platform, automotive marketers can connect to their best prospects for every campaign and initiative."
Joe Kyriakoza
Vice President & General Manager
IHS Markit

Meet the Experts

Rachel Gantz

Managing Director

In her role as Managing Director, Proximic by Comscore, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez

Head of Sales

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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