Plan your next media campaign with confidence

Evaluate media opportunities across linear TV and digital to drive superior performance.

As cross-platform advertising becomes increasingly important, you need to spend smarter to drive greater ROI with your media investment.

Comscore’s comprehensive planning tools allow you to optimize your media spend using trusted media ratings to simulate real campaign strategies and determine the right media mix within and across TV and digital.

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Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor gained actionable insights on travel consumers’ decision-making process via a Comscore custom study.

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Planning Tools for TV

Coming soon! Evaluate national and local TV campaigns to optimize performance at every level.

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Planning Tools for Digital

Create an efficient plan using display, video and mobile app audience insights across digital platforms.

Reach/Frequency Multi-Platform

Planning Tools for Cross-Platform

Build optimal cross-platform media plans to improve ROI and eliminate waste.

Xmedia Planner

Product availability and capabilities vary by market