While the industry was busy talking about the future of media, it became a reality.

The future is now. Measure accordingly.

Comscore has always taken a modern approach to serving our clients, partners, and the industry.

Innovate

We are building the next generation of audience and advertising solutions.

Expand

We are constantly expanding our footprint – across platforms and around the world.

Empower

We are customer-centric and focused on helping our clients succeed in the "new normal".

Built on a legacy of forward-facing innovation, Comscore looks to the future when creating products equipped to withstand the challenges of measuring modern media. With an industry-leading approach and proven history of passively measuring audiences and advertising at scale, only Comscore can deliver stable, reliable reporting built for the future of media, today.

We are evolving today’s media measurement currency by embracing modern imperatives

Media will never be the same, and neither will its currency.

As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine "currency."

How we are redefining currency

• Singular methodology means all 210 local markets roll up to the national level ​
• Collecting return path data at a massive scale from all major MVPDs, 24/7/365
• 70% of independent agencies already use us as currency

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Audiences Impressions Outcomes

We’re now in the age of the audience.

Today’s consumers are in the driver’s seat when it comes to what, when and where they engage with media – whether it be at the box office, on live TV, on a digital device, or on OTT. The future is now, and buying and selling media simply based on age and gender will no longer cut it. Modern media measurement targets audiences based on who they are, what they like, and what they do – with addressability at scale.

How we enable audience-based buying and planning

• Thousands of advanced audience segments for auto, political, retail, etc.
• Industry-leading Activation suite for audience and contextual targeting
• Available in OpenAP as well as all major third-party providers and DMPs

You need to make the right impression to get the right outcome.

Media, from the way it’s consumed to the way it’s measured, will never be the same. Panel-dependent measurement sources that worked in decades past, no longer serve the diverse needs of today’s modern media landscape. Amid all this change, consistency in measurement across the video consumption footprint – from live TV to digital to OTT – is critical. As we enter the future of media, impression-based measurement is the key to maximizing the value of inventory for all media across all platforms.

How we support the move to impressions

• Massive scale approach enables monetization across content on all platforms
• Single-source dataset for observing unduplicated TV and digital consumption, including Exact Commercial Impressions™
• Full suite of solutions to measure, optimize and evaluate impact across platforms

Success means more than just views. It means real results. 

Today’s video consumption is fragmented across a multitude of platforms, screens, and formats, making it difficult to plan, place, and measure marketing messages effectively. In this modern media environment, marketers look to solutions that maximize the impact of every ad dollar by determining if campaigns reached valuable consumers across screens and drove real-world outcomes.

How we power outcomes-based measurement

• Comprehensive ad exposure data from across screens, at scale
• Complete and enhanced reporting on real on and offline outcomes
• Closed-loop solution set powered by the best underlying TV and digital data