While the industry was busy talking about the future of media, it became a reality.
The future is now. Measure accordingly.
Setting the Record Straight About Modern Media Measurement
We are building the next generation of audience and advertising solutions.
We are constantly expanding our footprint – across platforms and around the world.
We are customer-centric and focused on helping our clients succeed in the "new normal".
As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine "currency."
How we are redefining currency
Today’s consumers are in the driver’s seat when it comes to what, when and where they engage with media – whether it be at the box office, on live TV, on a digital device, or on OTT. The future is now, and buying and selling media simply based on age and gender will no longer cut it. Modern media measurement targets audiences based on who they are, what they like, and what they do – with addressability at scale.
How we enable audience-based buying and planning
Media, from the way it’s consumed to the way it’s measured, will never be the same. Panel-dependent measurement sources that worked in decades past, no longer serve the diverse needs of today’s modern media landscape. Amid all this change, consistency in measurement across the video consumption footprint – from live TV to digital to OTT – is critical. As we enter the future of media, impression-based measurement is the key to maximizing the value of inventory for all media across all platforms.
How we support the move to impressions
Today’s video consumption is fragmented across a multitude of platforms, screens, and formats, making it difficult to plan, place, and measure marketing messages effectively. In this modern media environment, marketers look to solutions that maximize the impact of every ad dollar by determining if campaigns reached valuable consumers across screens and drove real-world outcomes.
How we power outcomes-based measurement