- 2019年8月5日

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.

广告优化

通过将粒度受众和脉络化数据转化为可行目标活化广告和广告包库存。
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