- 2018年7月10日

Google Names Comscore to Measurement Partner Program

As you may have seen announced at the Google Marketing Live Event, Google just unveiled its Measurement Partner Program, which is designed to make it easier for advertisers to source trusted, third-party measurement providers. The program aims to improve transparency and objectivity of measurement standards for the industry on a whole—a mission we share and remain committed to strengthening here at Comscore.

As part of this announcement, Comscore is proud to have been selected by Google as an official third-party measurement partner in two categories – Reach and Viewability.

Whether you’re an advertiser or a publisher, we know third-party measurement is important to validate that you’re reaching the right audiences at the optimal reach and frequency – and ensure those ads are actually being seen by those intended audiences. These are critical digital metrics to ensure advertising drives a real impact and a necessity for measuring audiences across platforms.

We are thrilled to work with Google to help improve objectivity in the industry as a source of unbiased valuation of audiences across platforms.

Comscore and Google have worked together since 2011 to deliver trusted audience reporting to the market to help improve the way buyers and sellers plan, transact and evaluate their digital ads and inventories. This endorsement signifies the next evolution in Comscore’s long-standing relationship with Google.

For more information on Comscore’s participation in the Measurement Partner Program, contact us.

可视性

做广告的目的始终在于制造影响力。让受众看到广告固然十分重要,但可见性并不是衡量广告效果的指标。它只是广告测量领域一个基本的‘进入门槛’。有鉴于此,Comscore现推出免费可见性测量服务,让您能够腾出精力、关注真正重要的指标。
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