On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
1. General News
While traffic to websites and mobile apps in the “General News” category was showing an increasing trend ever since news of the pandemic started, things accelerated in the second half of March 2020:
Many consumers in India are turning to their sound systems as they spent more time indoors. As a result, visits to websites and mobile apps in the “Entertainment – Music” category increased, most sharply in the second half of the month of March 2020:
3. Online Gaming
Another form of entertainment which has benefited from the lockdown is online gaming. Again, we are seeing that visits to websites and mobile apps in the “Online Gaming” category increased, mostly in the second half of the month of March 2020:
The cancellations of nearly all mass sporting events has reverberated online.
Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.