2016年3月23日

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Lauren Amira Lauren Amira
Product Marketing Manager
Combating Fraud to Drive ROI A Kellogg and Krux Case Study

立即下载

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:

  • Reducing invalid traffic across its brands
  • Automating optimization away from IVT
  • Saving $2 million dollars in wasted ad spend

Download the case study now to get a first-hand look into the strategy behind Kellogg’s innovative approach to advertising optimization.

相关产品

    validated Campaign Essentials

    validated Campaign Essentials® (vCE)是一个全面的广告传送验证方案,提供深刻的宣传活动见解,实时报告以及日常提醒,用于方便、有效地进行宣传活动管理。
    更多详情

更多详情

异常流量

comScore通过了超越行业认证所需的标准筛选的独特而精密的IVT检测。 我们的三重检测技术使用了三种关键的comScore数据资产——广告加码、页面加码和一个固定样本组——用于测量IVT,在没有更好解决方案前,提供更多保护。
更多详情