- 2017年12月7日

TV of Tomorrow

SVA Theater
NYC, NY, 美国

- 该活动已结束 -

TV or Not TV? Where and How Are People Watching Video Today?

12月7日 : 08:25 - 09:15
Aaron Fetters
Senior Vice President, Comscore Marketing Solution

Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. 

添加到日程 07-12-2017 08:25:00 07-12-2017 09:15:00 America/New_York TV of Tomorrow - TV or Not TV? Where and How Are People Watching Video Today? TV or Not TV? Where and How Are People Watching Video Today?

Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. 

SVA Theater, NYC, NY, 美国 Comscore events@comscore.com false DD/MM/YYYY

Data-Driven Advertising: Hurdles and Opportunities

12月7日 : 01:15 - 02:15
演讲者: Cathy Hetzel, EVP

This session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.

添加到日程 07-12-2017 01:15:00 07-12-2017 02:15:00 America/New_York TV of Tomorrow - Data-Driven Advertising: Hurdles and Opportunities Data-Driven Advertising: Hurdles and Opportunities

This session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.

SVA Theater, NYC, NY, 美国 Comscore events@comscore.com false DD/MM/YYYY