Still the original and world's largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management will host more than 1,500 attendees in a new venue designed to maximize the insight, networking, and energy for all.
Will there ever be a common measurement currency to measure TV, OTT and online video across numerous publishers -- one that absorbs the demands of multiple industry stakeholders? Or is such a common currency even necessary?
Will there ever be a common measurement currency to measure TV, OTT and online video across numerous publishers -- one that absorbs the demands of multiple industry stakeholders? Or is such a common currency even necessary?