ANA Member Meeting

Date: Nov 12
Location: Google NYC - St. John's Terminal 550 Washington Street
Time: 9am-4pm

The ANA's Member meeting in New York, "Measurement Powered Growth: Turning Insights into Impact Hosted by Google" (In-Person Only) will feature marketers presenting a range of measurement topics, issues, and opportunities including Comscore's Smriti Sharma.

From Curiosity to Conversion: How AI Is Rewriting the Customer Journey

2025 has seen Gen AI consumer tools shift from curious experimentation to an integral part of daily life. From the explosion in mobile use of super tools to the impact of AI assistants, Comscore's CustomIQ SVP Smriti Sharma unpacks the scale of the opportunity for advertisers as AI shifted from a buzz word to a must have part of the marketing mix.

This ANA members-only event will invlude expert-led discussions, interactive Q&A sessions, and valuable peer networking opportunities.

For more details visit: https://www.ana.net/membersconference/show/id/MOC-1125MST