AI is rapidly reshaping how brands engage consumers, optimize marketing, and drive business growth.
Join Comscore at the 2026 ANA AI and Technology for Marketers Conference, where senior marketing and technology leaders will explore how organizations are moving beyond AI experimentation to deliver measurable business impact. Through real-world case studies and practical discussions, attendees will gain fresh perspectives on AI governance, personalization, marketing technology, and the strategies shaping the next generation of customer experiences.
Comscore's Session: Winning Without the Visit - Why Influence Matters More than Clicks in this Next AI Era
As we enter a new technological era, we see that consumers aren’t just searching for what they want - they’re asking questions, comparing products, validating results, and acting on in-depth conversations with AI, often without visiting a brand’s website. Join Smriti Sharma, SVP of Comscore CustomIQ, as she explores how AI is reshaping the customer journey, redefining influence across the media ecosystem, and challenging marketers to look beyond clicks to understand and act on emerging signals of intent.
When: September 24, 4:49 - 5:19pm
Where: MGM Grand Ballroom BC
Attneding in Oxon Hill? Schedule a meeting with the Comscore team here.