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2020年11月9日
- 该活动已结束 -
Digital consumption has been completely upended in 2020. Due to both the economic and political climate, brands are looking for complete transparency with their ad placements, while also adhering to a tight budget (at least for now). At the Programmatic Pioneers Virtual Summit, attendees will hear from leading agencies, brands and publishers on how to building campaign transparency through metrics and innovation. Through easily accessible presentations, group panels, interviews and Q&A’s, you will learn the strategies you need to turn challenges into opportunities during a time of crisis.
The Digital Engagement Boom During COVID And Improving Ad Effectiveness In The Programmatic Ecosystem
11月9日 : 13:00 - 13:30 ET
Jessica Trainor
Head of PartnershipsProximic by Comscore
During the incredible uptick of digital engagement during this time, this panel will assess a practical guide to reach, engage, and drive attention and actions through complex programmatic landscape:
- Addressing cross-screen measurement (or lack there of) to eliminate inconsistencies across media channels
- Assessing measuring, and monetizing the impact of a video campaign
- How publishers are embracing video formats to support growing advertisers demands to attract more brand spend
- Sourcing and collating the influx of data to ensure ad is personalized and effective
The panel also includes:
- Nola Solomon, VP, AdSmart Programmatic, NBCUniversal
- Lindsey Gold, Business Development and Marketing Director, Honda of Los Angeles
- Rick Welch, Head of Programmatic Advertising, Flipboard