The quickly changing media landscape of recent months has led to a dynamic shift in the way audiences are consuming content across screens.
As we head into an Upfront season unlike any other, Comscore invites you to join us, with representatives from various industry touch points, for a conversation on the unique challenges and opportunities brands, networks and agencies are facing as they look to the future of media.
Moderator:
Carol Hinnant, CRO, Comscore
Speakers:
Barbara Bekkedahl, President, Ad Sales, The Weather Group
Charlie Chappell, Head of Integrated Media and Comms Planning, The Hershey Company
Brad Feinberg, North American VP, Media & Consumer Engagement, Molson Coors
Ed Gaffney, Managing Partner, Director of Implementation Research, GroupM
Jeni Gardner, Senior Director, Media, North America, Unilever
Lauren Zweifler, SVP Insights & Measurement, Vertical Sales Solutions, NBCU