As cord cutting behavior continues to rise, over-the-top (OTT) television has massive potential for both traditional and digital advertisers alike.
Comscore and AppsFlyer invite you to join us while we explore the impact COVID-19 has had on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app event behavior, LTV and ROI — we’ll examine OTT growth in 2020, why the time is ripe to test OTT now, and how to plan your CTV advertising campaigns for data-driven growth.
Larissa Klitzke
Sr. Product Marketing Manager, AppsFlyer
Brandon Hubbard
Manager, Agency Sales, Comscore
AppsFlyer and Comscore partner to examine the latest video consumption and device usage trends to inform data-driven strategies for OTT and CTV advertising.
Key topics covered in this webinar include: