At a glance: the 5 fastest growing <br />m-commerce apps in India
Maite Azkuna
Senior Analyst, Marketing Content & InsightsIn Aug 2022, more than 377 million individuals in India used a mobile app with e-commerce capabilities. Not all retail categories grew at the same pace: mobile ticketing audiences, for example, grew by 104 percent. Zooming in, we see that a handful of individual apps stand out, chiefly across ticketing, supermarkets, books stores. The BookMyShow app, in particular, tops the ranking with an 164% increase year-on-year (see table below).
Top 5 m-commerce apps | Million unique visitors | % growth in unique visitors | |
1. | BookMyShow | 22.1 | 164% |
2. | Licious | 10.1 | 74% |
3. | BigBasket | 22.5 | 57% |
4. | Google Play Books | 7.1 | 55% |
5. | DealShare | 8.5 | 52% |
In the infographic “the 5 fastest growing m-commerce apps in India”, we take a closer look at those five m-commerce apps and identify which demographic segments underpin their growth. Also, we quantify their social media performance.