- 2022年10月25日

At a glance: the 5 fastest growing <br />m-commerce apps in the UK

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

In August 2022, more than 45 million individuals in the United Kingdom used a mobile app with e-commerce capabilities – a seven percent increase compared with August 2021. Not all retail categories grew at the same pace. Zooming in, we see that a handful of individual apps stand out, chiefly across fast food, supermarkets, variety store chain. The Greggs app, in particular, tops the ranking with an 121% increase year-on-year (see table below).

Top 5 m-commerce apps

Million unique visitors
(Aug 2022)

% growth in unique visitors
(Aug 2021 vs. Aug 2022)

1.

Greggs

1.2

121 %

2.

Vinted

3.5

110 %

3.

Burger King

1.1

95 %

4.

Sainsbury’s

1.1

87 %

5.

b&m

0.8

78 %

Download Infographic

In the infographic “the 5 fastest growing m-commerce apps in the UK”, we take a closer look at those five m-commerce apps and identify which demographic segments underpin their growth. Also, we quantify their social media performance.