Comscore Ranks the Top 50 U.S. Digital Media Properties for January 2016
RESTON, VA, February 24, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for January 2016 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.2 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 206.9 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 258,997 |
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1 | Google Sites | 245,167 |
| 26 | PayPal | 84,846 |
2 | 207,654 |
| 27 | Pandora.com | 83,519 | |
3 | Yahoo Sites | 205,419 |
| 28 | WordPress.com* | 80,187 |
4 | Microsoft Sites | 196,320 |
| 29 | BuzzFeed.com | 79,733 |
5 | Amazon Sites | 183,020 |
| 30 | Netflix Inc. | 77,399 |
6 | AOL, Inc. | 169,930 |
| 31 | Vimeo | 76,499 |
7 | Comcast NBCUniversal | 161,022 |
| 32 | Adobe Sites | 76,439 |
8 | CBS Interactive | 156,475 |
| 33 | Mail Online / Daily Mail | 75,466 |
9 | Apple Inc. | 139,812 |
| 34 | Meredith Digital | 75,268 |
10 | Mode Media | 139,168 |
| 35 | Cox Enterprises Inc. | 75,211 |
11 | Turner Digital | 131,095 |
| 36 | WebMD Health | 74,025 |
12 | Wikimedia Foundation Sites | 122,336 |
| 37 | Zillow Group | 73,364 |
13 | 119,175 |
| 38 | New York Times Digital | 73,044 | |
14 | 118,241 |
| 39 | About | 69,876 | |
15 | Time Inc. Network (U.S) | 116,346 |
| 40 | WashingtonPost.com | 69,605 |
16 | Weather Company, The | 115,820 |
| 41 | Tribune Media | 69,105 |
17 | USA TODAY Network | 112,116 |
| 42 | Fox News Digital Network | 66,126 |
18 | Conde Nast Digital | 105,221 |
| 43 | TripAdvisor Inc. | 65,774 |
19 | Hearst | 104,959 |
| 44 | Viacom Digital | 64,351 |
20 | eBay | 98,680 |
| 45 | Answers.com Sites | 63,338 |
21 | Wal-Mart | 91,595 |
| 46 | Vox Media | 63,315 |
22 | SheKnows Media | 91,003 |
| 47 | craigslist, inc. | 61,792 |
23 | ESPN | 88,114 |
| 48 | NFL Internet Group | 61,251 |
24 | Pinterest.com | 87,384 |
| 49 | Scripps Networks Interactive Inc. | 61,175 |
25 | Yelp | 86,932 |
| 50 | Groupon | 60,421 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 233,992 |
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1 | Google Sites | 206,897 |
| 26 | Weather Company, The | 35,593 |
2 | Microsoft Sites | 155,903 |
| 27 | Yelp | 35,262 |
3 | 147,400 |
| 28 | PayPal | 33,786 | |
4 | Yahoo Sites | 140,602 |
| 29 | Pinterest.com | 32,027 |
5 | Amazon Sites | 107,354 |
| 30 | Netflix Inc. | 30,893 |
6 | AOL, Inc. | 81,521 |
| 31 | TripAdvisor Inc. | 29,999 |
7 | Mode Media | 69,969 |
| 32 | Zillow Group | 29,564 |
8 | CBS Interactive | 59,484 |
| 33 | Purch | 29,099 |
9 | Comcast NBCUniversal | 57,068 |
| 34 | Intuit | 29,054 |
10 | Wikimedia Foundation Sites | 56,045 |
| 35 | New York Times Digital | 28,111 |
11 | eBay | 50,095 |
| 36 | WebMD Health | 28,016 |
12 | Turner Digital | 49,798 |
| 37 | SheKnows Media | 27,426 |
13 | Apple Inc. | 48,380 |
| 38 | Meredith Digital | 27,228 |
14 | Time Inc. Network (U.S) | 40,447 |
| 39 | Ziff Davis Tech | 24,619 |
15 | Ask Network | 39,997 |
| 40 | Cox Enterprises Inc. | 24,324 |
16 | 39,826 |
| 41 | ESPN | 24,312 | |
17 | Wal-Mart | 39,201 |
| 42 | Fox News Digital Network | 23,468 |
18 | USA TODAY Network | 39,146 |
| 43 | Expedia Inc | 23,403 |
19 | Hearst | 38,693 |
| 44 | Valve Corporation | 23,174 |
20 | Conde Nast Digital | 37,755 |
| 45 | JPMorgan Chase Property | 22,798 |
21 | About | 37,665 |
| 46 | Demand Media | 22,581 |
22 | 37,635 |
| 47 | Vox Media | 22,063 | |
23 | Adobe Sites | 36,827 |
| 48 | Verizon Communications Corporation | 21,956 |
24 | craigslist, inc. | 36,573 |
| 49 | Indeed | 21,394 |
25 | Dropbox Sites | 36,321 |
| 50 | WashingtonPost.com | 21,342 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 233,992 | 100.0 |
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1 | Taboola | 202,887 | 86.7 |
| 1 | Google Ad Network** | 220,959 | 94.4 | ||
2 | 198,740 | 84.9 |
| 2 | Yahoo Audience Network** | 203,992 | 87.2 | |||
3 | Facebook.com | 145,454 | 62.2 |
| 3 | Conversant** | 194,856 | 83.3 | ||
4 | Yahoo Sites | 140,602 | 60.1 |
| 4 | Criteo** | 193,852 | 82.8 | ||
5 | ShareThis | 138,304 | 59.1 |
| 5 | RadiumOne** | 182,675 | 78.1 | ||
6 | MSN | 137,876 | 58.9 |
| 6 | RhythmOne** | 178,292 | 76.2 | ||
7 | Outbrain | 129,103 | 55.2 |
| 7 | Exponential** | 166,512 | 71.2 | ||
8 | YouTube.com | 105,582 | 45.1 |
| 8 | Gamut - Network** | 153,044 | 65.4 | ||
9 | Gravity Personalization | 99,234 | 42.4 |
| 9 | Collective Display** | 148,490 | 63.5 | ||
10 | Amazon.com* | 93,382 | 39.9 |
| 10 | Advertising.com** | 147,380 | 63.0 | ||
11 | AOL, Inc. | 81,521 | 34.8 |
| 11 | Rocket Fuel** | 113,839 | 48.7 | ||
12 | RevContent | 75,051 | 32.1 |
| 12 | Amobee** | 108,176 | 46.2 | ||
13 | Windows Live | 73,679 | 31.5 |
| 13 | Media.net Contextual Ads** | 95,912 | 41.0 | ||
14 | Mode Media | 69,969 | 29.9 |
| 14 | SourceKnowledge Video Network** | 69,010 | 29.5 | ||
15 | Ask Network | 39,997 | 17.1 |
| 15 | Vibrant Media** | 66,354 | 28.4 | ||
16 | 39,826 | 17.0 |
| 16 | GumGum** | 62,294 | 26.6 | |||
17 | USA TODAY Network | 39,146 | 16.7 |
| 17 | AdBlade Network** | 62,004 | 26.5 | ||
18 | About | 37,665 | 16.1 |
| 18 | Undertone Networks** | 58,802 | 25.1 | ||
19 | CNN Brand | 36,829 | 15.7 |
| 19 | Choicestream** | 57,601 | 24.6 | ||
20 | Twitter.com | 36,471 | 15.6 |
| 20 | Specific Media** | 56,387 | 24.1 | ||
21 | Walmart.com | 36,269 | 15.5 |
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22 | Yelp | 35,262 | 15.1 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | NBC News Digital | 34,040 | 14.5 |
| 1 | Fulcrum5** | 193,355 | 82.6 | ||
24 | CBS News | 31,907 | 13.6 |
| 2 | OpenX** | 157,776 | 67.4 | ||
25 | Blogger | 31,238 | 13.4 |
| 3 | engage:BDR** | 112,115 | 47.9 | ||
26 | Weather Channel, The | 31,063 | 13.3 |
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27 | Zillow Group | 29,564 | 12.6 |
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28 | Purch | 29,099 | 12.4 |
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29 | IMDb | 28,406 | 12.1 |
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30 | New York Times Digital | 28,111 | 12.0 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.