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Social in Financial Services: Aflac

The social media team at Aflac lacked the data required to measure the brand’s social campaigns across platforms and the best practices necessary to drive increased impressions and audience engagement...

The Impact of Mobile on the Business Finance Category in Canada

Mobile is changing banking behaviours in Canada, as more consumers access their accounts from multi-devices. With over 25 million visitors over the course of last year, Business Finance sites are seei...