- 2012年6月20日
validated Campaign Essentials Webinar France
Delphine Gatignol presents the results from the recent European vCE study and shares key insights about the importance of ad validation in the digital world and how Comscore's validated Campaign Essentials can help the media industry. vCE allows to measure whether advertising was seen by the right target group, was delivered in the correct region and has appeared in a safe environment for the brand content.