Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD
A Big Week for Sunday Night Football in Salt Lake City, UT
Despite Utah not having its own NFL franchise, Salt Lake City residents are still clearly invested in this year’s football season.
Unlock the Power of Co-Viewing on Roku
Football Coverage Shines in Charlotte, NC
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...
All Eyes on NFL Football in Los Angeles, CA
Comscore In Conversation with the Green Bay Packers
NFL Football Drives Impressive Ratings in Kansas City, MO
NFL & College Football Dominate in Detroit, MI
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
New England Sports Shine in Boston, MA
Programmatic Decoded: What is Advertising Addressability?
College Football Takes Over Portland, OR
Sports and Spanish Language Series Shine in Miami, FL
Pre-Season Football Continues Success in Phoenix, AZ
2023 State of Streaming
Quick Guide to the 2023 FIFA Women’s World Cup