Target Group Index Clickstream Launch
Check out the material presented in the Media + event, in which we launched the first product of the global strategic alliance between Comscore and Kantar IBOPE in Latin America: Target Group Index Clickstream.
Some of the insights presented during the event:
- People spend an average of 8:13 minutes consuming multimedia content on multiple platforms.
- 48% of Internet users of entertainment sites watch TV and access the internet at the same time.
- Among people who play sports, 37% access sports content through the desktop.