- 2017年9月25日

2017 State of Travel

This webinar, presented by Ryan Williams, Head of Client Insights, Travel, Retail, & CPG, Comscore and Irena Simakova, VP of Investment Research, Comscore took an in-depth look at travel industry trends and how consumer behavior is changing as brands compete for their piece of the travel pie.

Ryan and Irena addressed: 

  • Hotel, flight and car rental industry visitation and booking trends
  • Trends in consumer travel spending and shifts in traveler perception
  • Growth in the vacation rental market
  • TV ad-spend trends and the impact on consumer engagement with online travel agencies and suppliers

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了解受众及其电视、数字以及跨平台媒体消费。
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